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When we began working together in September 2024, the company was operating under the name The Rising Wolf and was settled around four core programs and their masterclasses: The CEO Club, Currency Academy, She Creates Wealth (now The Broadcast Room), and Cash Flow Confidential (now retired).
Over the last fifteen months, I've had the absolute honor of supporting the brand and business as it’s evolved into what it is today. While I reached into many areas, my role was primarily to be the operational backbone of the company…helping translate vision into execution, coordinating across teams, and ensuring ideas didn't just exist, but actually surfaced.
This meant managing workflows, timelines, and priorities; keeping projects and launches aligned across departments; and making sure the business was firing on all cylinders even as things shifted, expanded, or evolved. (and boy, did they!!) It also meant making sure progress didn't stall and momentum wasn't lost so the team could stay focused on what mattered most.
During this time, I had a front-row seat to the transition from The Rising Wolf to Jamie Sea, and how that shift brought a whole new layer of clarity and resonance to the work you do.
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Black Friday Revenue (YoY)
2023 | ████████████ $92.6k
2024 | █████████████████████████ $194.2k
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Multiple programs, launches, and the event were being executed at the same time, but this left systems, timelines, and strategy pretty fragmented.
There was no single operational source of truth, heavy reliance on verbal alignment (and memory—eep), and a growing strain across contractors while trying to execute without super clear direction.
In between event execution, I was knee deep in every single program evaluating digestibility and funnels potential. Asking and answering questions like,
“where does this program fit in the full ecosystem?” “Does this order of content show to be the most digestible for clients?” “Where are clients getting stuck?”
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November was centered around Black Friday. With a short ramp between the end of the event and warming up the audience for Black Friday, we were busting at the seams!
No one has ever accused me of staying 100% in my lane, and knowing we needed a campaign concept strong enough to cut through noise (and shitty black friday sales energy), we created Flashback Friday: A 2000s Black Friday Sale
The nostalgic theme gave this Black Friday campaign a clear identity, while the backend had to support tiered pricing, bundles, doorbusters, and real-time changes without breaking. Concept and execution weren’t separate lanes—they were happening simultaneously.
Behind the scenes, this meant:
2023 | ████████████ $92.6k
2024 | █████████████████████████ $194.2k
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October was The Rising Wealth Event phase. We were, for lack of better terms, all fighting for our lives to put on the best event attendees had ever been to! (And we did💅✨)
On the internal side… momentum was high, but systems and processes were still in progress. There were a lot of loose ends, partial workflows, and duplicated efforts. This was also when contractor relationships needed clearer lanes to prevent confusion, overlap, and burnout.
Like any good business owner knows… ticket sales are not where selling ends for events—it’s where they begin!
As teams were wrapping up the final elements of the event, we were collaborating on in-person sales strategies and setting up systems for event-exclusive offers (like the bundle!).
Team members were crushing their tasks—all we could see in Notion was done, done, done
</aside>
<aside>
October was The Rising Wealth Event phase. We were, for lack of better terms, all fighting for our lives to put on the best event attendees had ever been to! (And we did💅✨)
On the internal side… momentum was high, but systems and processes were still in progress. There were a lot of loose ends, partial workflows, and duplicated efforts. This was also when contractor relationships needed clearer lanes to prevent confusion, overlap, and burnout.
Like any good business owner knows… ticket sales are not where selling ends for events—it’s where they begin!
As teams were wrapping up the final elements of the event, we were collaborating on in-person sales strategies and setting up systems for event-exclusive offers (like the bundle!).
</aside>
</aside>
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Team members were crushing their tasks—all we could see in Notion was done, done, done
<user-selection> <callout icon="📈">
Black Friday Revenue (YoY)
2023 | ████████████ $92.6k
2024 | █████████████████████████ $194.2k
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